Anaqua

Anaqua is a global provider of intellectual property management software and services, helping corporations and law firms protect, manage, and maximise the value of their innovations. Founded by IP professionals in 2004, the company combines advanced technology, analytics, and industry expertise to streamline the management of patents, trademarks, designs, and other intellectual property assets. Headquartered in Boston, Anaqua supports clients worldwide through offices across Europe and Asia.

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The Brief and What We Did

To design and deliver a high-impact exhibition stand for Anaqua at INTA 2026, creating a space that would stand out in a busy, global environment and encourage engagement with delegates.

As one of the leading events in the intellectual property calendar, INTA brings together thousands of professionals from across the world. The stand needed to showcase Anaqua’s offering, while also creating an environment that would attract visitors and encourage interaction.

A key objective was to transform the stand into a destination within the exhibition hall, combining technology, hospitality and engaging features to maximise footfall and dwell time.

Our approach focused on creating a dynamic, experience-led stand that balanced strong visual impact with interactive and hospitality-driven elements.

At the heart of the space were two triangular demo towers, designed to create dedicated areas for product demonstrations. These provided a clear structure to the stand, guiding visitors naturally through the space while showcasing Anaqua’s platform in an engaging and accessible way.
To maximise visibility across the hall, we incorporated a large LED wall alongside an overhead LED ring, creating a striking visual presence that helped the stand draw attention within a busy exhibition environment.
A robot dog roaming the stand added an unexpected and memorable element, encouraging people to interact and share the experience.
A branded coffee bar, complete with logo stencil, created a natural point of connection, giving visitors the opportunity to pause and engage with the team in a relaxed setting.
This was further enhanced by a dedicated Anaqua food truck, operating daily within the exhibition hall. Positioned as an extension of the stand experience, it provided a space for delegates to recharge.

The result was a stand that became a destination and combined technology, interaction and hospitality. By creating an environment people genuinely wanted to spend time in, Anaqua were able to drive strong engagement, increase footfall and maximise their presence at one of the industry’s most important events.

What Made This Stand Work

One stand. Multiple brands. And plenty to bring together.

Anaqua exhibition stand with illuminated overhead branding, demonstration towers and hospitality areas

Interactive Product Discovery

Purpose-built demonstration stations gave the Anaqua team dedicated spaces to present its technology, while the angular layout encouraged visitors to explore the stand naturally.

Branded Anaqua coffee bar providing an informal meeting area on the exhibition stand

A Relaxed Meeting Environment

The integrated coffee bar introduced a welcoming hospitality element, creating an informal setting for conversations away from the busy exhibition floor.

Anaqua branded food truck serving delegates inside the exhibition hall

An Experience Beyond the Stand

Anaqua’s branded food truck extended the activation into the wider event space, providing delegates with a memorable place to pause, recharge, and connect with the brand.