About Apex
Apex Events & Exhibitions is an established exhibition stand design and build company with more than 35 years of experience creating distinctive environments for brands, businesses and organisations around the world.
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Exhibition Design and Build
Apex Events & Exhibitions is an established exhibition stand design and build company with more than 35 years of experience creating distinctive environments for brands, businesses and organisations around the world.
Founded by Peter Forse and Paul Ashford, Apex built its reputation through a straightforward commitment to trust, reliability, personal service and consistently high-quality work. Those values remain central to the business today.
From our UK base, we design, manufacture and deliver exhibition stands and branded environments across the UK, Europe and the United States. Our experience spans a wide range of industries, venues and event formats, from focused regional exhibitions to complex international builds requiring detailed planning, specialist production and dependable on-site delivery.
35+ Years Experience
Decades of exhibition expertise designing and building.
UK, Europe, US,
and More
Delivering projects across major international markets.
End-to-End
Delivery
From concept and manufacture through installation and storage.
Long-Term
Partnerships
Many of our clients have trusted us for years for our expertise.
Experience That Clients Can Rely On
Exhibitions are deadline-driven environments where there is little room for error. Our clients trust us to manage every stage of the process carefully, from the initial concept and technical development through to manufacture, logistics, installation and dismantling.
Our long-standing client relationships reflect the consistency of our work and the strength of the service we provide. Apex has supported leading organisations, including GlaxoSmithKline, across extensive exhibition programmes and multiple international events.
We understand that every exhibition stand represents the client’s brand in a highly visible setting. Our team therefore approaches every project with the same attention to detail, whether we are delivering a single stand or managing an ongoing programme of events across several countries.
A complete Design and Build Service
Our in-house expertise allows us to manage every aspect of an exhibition project under one roof. That means greater quality control, smoother communication and a single point of contact from the first concept through to the final installation.
Creative Exhibition Stand Design
Technical Design & Development
Bespoke Manufacturing
Graphics & Branded Displays
Project Management
International Transport & Logistics
Installation & Dismantling
Storage, Maintenance & Refurbishment
Multi-Event Exhibition Programmes
A New Chapter
In 2026, following the retirement of founders Peter Forse and Paul Ashford, Apex was acquired by Catalyst Branding Group.
The acquisition marked the beginning of an exciting new chapter for the company, combining Apex’s long history, technical knowledge and established client relationships with the wider resources and growth ambitions of Catalyst Branding Group.
Apex is now led by Managing Director Neil Bryers and an experienced senior leadership team.
Together, the leadership team is focused on preserving the qualities that have made Apex successful for more than three decades while investing in the people, systems and capabilities required for the next stage of growth.
Growing Our Presence
Apex has extensive experience delivering exhibition projects in the US, and our closer connection to the American market allows us to combine that international build experience with greater local knowledge, resources and client support.
UK & European
Expertise
Deep knowledge of venues, regulations and markets across the UK and Europe.
Growing US
Presence
Investing in our teams, resources and partnerships across the United States.
International
Delivery
One team, one process and the same high standards wherever you exhibit.
Trust
We build open, dependable relationships and take responsibility for delivering what we promise.
Reliability
We understand the importance of fixed event dates and work diligently to ensure projects are completed correctly and on time.
Service
We provide responsive, personal support and aim to make the exhibition process as straightforward as possible for our clients.
Quality
We care about the details, from the first design presentation to the final finish on the exhibition floor.
Long-Term Thinking
Our goal is not simply to complete an exhibition stand. It is to become a trusted long-term partner that understands each client’s brand and objectives.
Many of our strongest relationships have been built over years of successful projects. That continuity enables us to work more efficiently, anticipate challenges and continually improve.
Our experience spans exhibitions of different sizes, sectors and locations, giving our team the knowledge to anticipate challenges before they arise. From venue regulations and technical requirements to logistics and installation, we make sure every detail is considered before your team arrives on site.
